A contribution: that is what Anne-Marie Chagnon chose to make when she decided that all production stages would take place in Quebec and that her business would grow here, in this province. A contribution to Quebec’s cultural, artistic and economic standing internationally. And a contribution to her life environment, by supporting, each year, numerous non-profit organizations.

Community involvement is a value Anne-Marie Chagnon holds dear. Through time, respectful of the founder and president's vision, the company developed a community involvement program around three pillars: studio fundraising sales, sponsorships and fundraising collections.

The two current fundraising collections are the Jewellery of Hope, to support research on ovarian cancer, and the Tapis Rouge Collection, to support cultural exchanges thought independent cinema exchanges.