The artist at heart comes from a strong familial entrepreneurial culture. The little girl she was did not wonder what she was going to do when she grew up - rather, was she was going to built.

This path became clear when Anne-Marie Chagnon discovered the lost wax technique, which consists in using an original wax sculpture to obtain high-precision pieces. With this technique, the artist can assemble much more elaborated jewellery from a large diversity of her own pieces!

Her father financed her first pewter production. Her mother put her shoulder to the wheel by becoming her fist commercial representative. By the age of 19, Anne-Marie Chagnon hired a friend to assist her in assembling the jewellery. That is when and how the company was founded.