AMC GAZETTE

Web Advice

The perfect product sheet doesn’t exist. Yes, it is created with your company in mind, but it's put in place mostly for your customers. It can be as minimalist or as full of information as you want. It has to be a reflection of your positioning.

What this page is supposed to do is answer all your customers’ questions – it’s basically a replacement for your sales representative. The main structure of the product sheet needs to be in line with your sales pitch and be reassuring to the customer. That way, the only thing left for him to do is to click the “Add To Basket” icon.

Selling one item is good, but selling multiple items is better. In order to achieve that, you could offer complementary or additional products on your product sheet. Propose the earrings that go with the purchased bracelet, or why not add a candle or a card to complete the gift? At Anne-Marie Chagnon, we also like to offer the extension that goes with each necklace, because those couple of dollars can make a valuable difference at the end of the month.

I hope this was helpful to you. Being able to adapt during these changing times is definitely the key to success. Do not hesitate to ask for outside help, as a couple of hours with an expert could prove to be very profitable. Some websites, like Fiverr to name an example, can help you in recruiting someone who could provide a service that you specifically need.

Aurélien Paulus
E-Commerce Manager

Marketing Advice

More than ever, visual content is at the heart of every marketing strategy. Visual identity is how you shape perceptions and create an impression through the visible elements of your brand. In fact, images are a powerful form of communication and they convey many messages including the values of the company. That is why one should avoid modifying images coming from a supplier; even the simple action of cropping a picture or adding a colored filter on Instagram can alter a company’s image. When it comes to branding, every little detail counts.

In order to create a brand, you first have to determine your target audience. Who does your product serves? Who is your ideal customer? Then, you must establish your mission statement by answering the following question: “why did I create my business?” In order to find your brand voice and to create visual assets to serve it, you must also define your unique values, qualities and benefits. Branding is part of the essence of an organization. It helps us achieve our business goals by communicating important information to existing and potential customers.

Marie-Louise Beauchesne
New Senior Advisor, Communications

Anne-Marie Chagnon presents her Team:
Administration and Customer Services

Aïssatou Piquion
Administrative Coordinator and Head of Customer Service
I take care of accounts payable and receivable and I assist the financial director in accounting. I am in charge of employees and decisions relating to the retail customer service department.

aissatoup@annemariechagnon.com
514-844-0499 - poste 232

Magalie Mousseau
Retailer Service Agent and Receptionist
I take care of processing orders from our retailers across Canada and the United States (and even internationally!), Whether they come from the merchants themselves or from our representatives. I also act as a receptionist responsible for taking incoming calls and routing them to the right departments in our company. Service is my business!

service@annemariechagnon.com
514-844-0499 - poste 221

Samantha Burnstein
Customer service / repairs
When your overly loved jewelry gets a little tired, it's me who takes pleasure in giving it a little love and putting it back in good shape so you can continue to wear it with pride.

Kim Tardy
Boutique Manager and Customer Service Manager
I take great care of our customers, as well as our beautiful Montreal boutique.

boutiqueweb@annemariechagnon.com
514-844-0499 - poste 263