AMC GAZETTE

Independent brand looking for independent retailers

The historic crisis we are experiencing is undeniably changing our lives and our business practices. But this crisis is now approaching its end and we can finally see the light at the end of the tunnel. We want to take this opportunity to prepare for the business world of tomorrow!

Artistic diversity is fragile: on the world stage, clothing and jewelry sales are concentrated around an increasingly small number of major brands. We are witnessing the same phenomenon in distribution where a reduced number of chain stores monopolize a growing part of retail sales. The best example is Amazon, which alone accounts for between a third and a half of all online sales in the United States.

We cannot be passive in front of these giants. We can distinguish ourselves by the depth of our artistic approach, the quality of our products and our service, the values we share with our customers such as encouraging local handmade products and sustainable development, but this won’t be enough to compete with groups that can count on huge financial and logistical resources.

Independent brands and independent retailers need to work as a team to co-develop new ways of doing business. One of the opportunities available to us is to use recent advances in technology to better serve our customers. We are convinced that our target customers, when given the choice, prefer original and high-quality products, purchased locally to encourage their community and benefit from personalized after-sales services. We have developed a “dropship” sales program that allows you to offer a wide variety of products online or in store without requiring the large down payment that such a large amount of stock would normally require. We invite you to contact your representative to learn more about this program or to suggest other avenues of collaboration in order to be successful in the post-covid era.

"If you want to go fast, go alone. If you want to go far, go together!"

David Chagnon - CEO

Marketing tips

2020 has tested our limits, for better or for worse. Regardless, we all had to adapt quickly and adopt new strategies to ensure the success of our respective businesses. Some of the lessons learned over the past 12 months are vital to long-term retail survival. Here are 2 tips I consider best practices to adopt or pursue in 2021:

1. The digital shift. With lockdowns coming and going, instability agitating everyone's lifestyle and consumption habits, it becomes essential to make your products available for sale online. Why? To facilitate the purchasing process for the buyer who is unwilling/unable to come to your store; to continue to be profitable even when the physical closure of stores is mandatory; to be cost-effective and even reduce the costs of operating and marketing products; to maintain an online presence and stay connected with your customer base, and even reach new people and diversify your target; to extend your reach and no longer being limited by a specific geographic location; and finally, to better understand and analyze the behavior of your buyers.

2. Using social media to communicate. In the digital age, social networks are unequivocally the most popular and easiest way to stay in touch with customers. Not only do they allow us to showcase our products and push certain marketing strategies, but they encourage dialogue. Engaged followers who respond quickly, who are presented with personalized content, who are asked for feedback, are the most loyal subscribers and buyers. For a company like ours, it is now essential to have a dialogue with those who are interested in us, so that we stay top of mind when it comes to their next purchase. These efforts to stay connected, to be attentive to online users who speak to you and to maintain conversations serve more than to retain customers, it can even encourage them to talk about you and help to market you totheir own base of followers. Free promotion, definitely something we shouldn't say not to!

Audrey Legault

In the media

AND

SS2021 collection.

Our new collection is in your hands and it ready to share it with our dear customers! We are proud to announce that our official b2c launch will take place on February 18th.

For you to be able to launch this daring and delicate pe2021 collection, we are happy to share this dropbox link with you, which contains all the necessary marketing tools.

If you have not already made your first order, know that there is still time to choose your favorites directly on our website with your representative or by email at service@annemariechagnon.com.

Anne-marie Chagnon present you her:
Sale, Marketing, and development team

Roxane Blais Decamps
Sales and events coordinator
I am responsible for all communications with our representatives, sales development and logistics for all wholesale and retail shows.

roxanebd@annemariechagnon.com
514-844-0499 - poste 226

Aurélien Paulus
Online sales coordinator and creative assistant
For me, it is mainly about supporting Roxane in sales strategies and taking care of the website.

aurelienp@annemariechagnon.com
514-844-0499 - poste 259

Audrey Legault
Senior Marketing and Public Relations Advisor
You read me through our seasonal catalogues, our website, most of our newsletters and the AMC social media posts! I act as the guardian of the Anne-Marie Chagnon Inc. brand identity and am your go-to for whatever question you may have about branding.

audreyl@annemariechagnon.com

Morgane Gerbes
Graphic designer
I'm in charge of retouching and preparing all the photos for the website as well as for the catalog. I am also in charge of the layout of the catalog and the creation of all the marketing visuals.

morganeg@annemariechagnon.com

Andréa Blouin
Leader in research and development
I am responsible for the research and development of collections and new products. I mainly assist Anne-Marie in all her new ideas.

andreab@annemariechagnon.com