For the third year running, Anne-Marie Chagnon is proud to partner with the Ciné Tapis Rouge to support its activities aimed at promoting independent filmmaking by presenting a unique and exclusive jewellery collection. The fundraising-collection was inspired by the world and the vision of the new ambassador, actress Geneviève Rochette, who participated in the creation of jewellery with Anne-Marie Chagnon.
"Geneviève's world is fascinating and inspiring because of her origins. Cultural blending, contrasts and duality where some of the themes that carried us for the creation of this new collection!" says Anne-Marie Chagnon.
Anne-Marie Chagnon and Geneviève Rochette unveiled the fruit of their collaboration with Ciné Tapis Rouge's executive director, Vanessa-Tatjana Beerli, at the Cinéma du Parc, as part of the "Ciné-Mode" evening. The evening was also the occasion for the presentation* of ARMI ALI*VE!, a feature film about Jörn Donner's design company Marimekko, in the presence of the movie’s lead actress Minna Haapkyla. The unveiling of the fundraising-collection was marked by the first broadcast of the collection’s trailer introduced by its director Renée Beaulieu, as well as a live performance by Kiki Bonbon.
"Anne-Marie Chagnon designs her jewellery like art to wear. I like! Art must be worn, transported, shared. With Tapis Rouge, wearing one of Anne-Marie Chagnon's jewellery creations makes independent films and filmmakers travel. I love!" explains Geneviève Rochette.
The 2016 Tapis Rouge Collection includes four jewellery creations inspired by the imagination and vision of French Canadian actress, Genevieve Rochette, who particularly loves earrings – that is why this edition offers two pairs! Like all Anne-Marie Chagnon jewellery, the creations from this collection are handmade at our Montreal studio.
Making independent films travel, one jewellery creation at a time
For every jewellery creation sold, Anne-Marie Chagnon will make a donation to Ciné Tapis Rouge. This year, Ciné Tapis Rouge will represent Quebec during its Scandinavian tour from January to June 2017.
To learn all about the creative process, to view the trailer and to discover the jewellery of this third edition, discover the Tapis Rouge Collection with Geneviève Rochette LOOKBOOK.