On October 19th, the sailboat Avontuur weighed anchor at the Port of Montreal for France, with on board a selection of the best designer products from Quebec.
Without a drop of oil, the boat relies on its large sails, photovoltaic panels and small wind turbines to cross the ocean and make it to France.
Considering this crossing as innovative and respectful of the environment, Anne-Marie Chagnon is proud to partner with PortFranc to participate in the first transatlantic trade route of the 21th century without oil.
Once in France, the products will be presented in pop-up store in the heart of Paris to shocase the talent products "made in Montreal" and across the province. It's a rendez-vous at the pop-up store "Fabriqué à Montréal" at 20, rue Saint-Claude, le Marais, from December 4th to December 31st!
On December 5th century, Fabriqué à Montréal invites Parisian buyers and retailers to discover Quebec creators and their products. The grand opening party will be held on December 6th and the event will be launched with a performance by Émile Bilodeau, revelation of the year of the ADISQ.
*"Promoting talent from here is important to me and I wanted to participate right away. To create and innovate is what motivates me everyday. The project to transport my jewellery by sailboat to France to open a pop-up shop with several other creators was an exciting opportunity to do what I'm passionate about! , *"Says jewelery artist Anne-Marie Chagnon.
Placing this quest of authenticity at the heart of her approach, she has created a distinctive brand both local and internationally renowned. Her jewellery is available more than 700 independent relatilers, including more than 60 museums and art galleries on five continents.
In addition to Anne-Marie Chagnon, a dozen Quebec creators participate in the project.
Quartz Co., Lowell, Evelyne, Jeans Yoga, The Montrealer Workshop, Druid, Bec Cola, Nos Cabanes, Dinette, Beside, Atelier 10, Urbania. We also find BODYBAG by jude, Jennifer Glasgow design, Camille Côté, Sokoloff Lingerie, rachel.f., Louve Montréal, MC Marquis - Design, Paperole, Fotofibre.
Update - December 8, 2017
The launch party was a great success at the ephemeral boutique "Made in Montreal" on Saint-Claude Street! The Parisians were at the rendez-vous and guests of honor also wanted to participate in this event. Among them, Christine St-Pierre, Minister of International Relations and Francophonie of Quebec, Isabelle Hudon, Canadian Ambassador in Paris and Matthieu St-Arnaud of the Montreal Fashion Cluster (mmode).
"The craze for the ephemeral boutique demonstrates the importance that creators take in promoting Québec abroad. The know-how of craftsmen and the quality of their products are recognized, appreciated and sought after all over the world. That's exciting! For us who are already present in France, as in many others outside of North America such as Japan, Russia and Germany, the relationship of jewelry with people in such a unique context is a truly rewarding experience," explains Anne-Marie Chagnon from her Montreal Mile-End workshop and studio.
See pictures of the pop-up store and events on our page Facebook.